Google’s Fred Update & The Search Quality Evaluator Guidelines at SAScon

It’s actually pretty cool how much of the SEO principles I chat about in this SEO talk are still relevant.

From experience, engagement and trust, to link metrics and intrusive advertising, many of these ranking factors have gone on to form crucial aspects of Core, Helpful Content, SPAM and Product Review Updates.

This was largely about Google’s Fred Update, and the Search Quality Evaluator Guidelines which were fairly new at that point, back in 2017.