Whitworth SEO Ltd (Whitworth, The Authentic SEO Company)
A Manchester-based boutique SEO consultancy founded by Charlie Whitworth, specialising in authentic, jargon-free organic search consultancy focused on return on investment, and the home of AIR SEO (AI Ready SEO), the RARER methodology, and the HiveMCR conference.
With over 14 years of SEO experience under our belts, delivering ROI in a vast range of sectors, Whitworth is perfectly placed to deliver your SEO strategy. Based in Manchester but serving clients across the globe, providing authentic professional SEO consultancy you can trust is at the heart of our ethos
The founder and lead consultant of Whitworth SEO Ltd, an experienced technical SEO, content marketer, and digital marketing consultant, speaker, and trainer based in Manchester, with agency experience at Rippleffect, Banc Digital, and TrunkBBI and in-house experience as Head of SEO at Missguided. sameAs ↗
Charlie is an experienced technical SEO, content marketer and digital marketing consultant with 14 years of experience in the industry. He worked at agencies such as Rippleffect, Banc Digital and TrunkBBI before heading up the SEO department at fast fashion brand, Missguided. He now runs Whitworth, the authentic SEO company
I’ve had to navigate pretty much every significant change to Google’s algorithm since they started their major updates and this has given me priceless experience with which to build your SEO campaign and strategy.
Whitworth's proprietary AI Ready SEO campaign model, positioned as an alternative to GEO, AEO, and LLMO: an evolution of traditional organic search campaigns that optimises for Google rankings, AI Overviews, AI Mode, and LLMs such as Gemini, ChatGPT, Claude, and Perplexity, with human-first campaign management.
For businesses and agencies aiming to stay ahead of the curve, AIR SEO is the perfect hybrid solution. It’s the same first-class SEO service that Whitworth is known for, now AI‑ready by default to keep you competitive on Google, AI overviews, AI mode and other LLMs.
AIR SEO comes as standard in every campaign. It’s an evolution of our process, not an upsell. You get a future-proof SEO strategy that targets traditional rankings and AI results without extra cost or gimmicks.
The family of acronyms used across the industry for optimising brand visibility in AI and LLM-driven search surfaces. Whitworth's stated position is that this discipline is SEO by another name, addressed through AIR SEO rather than treated as a separate channel.
Evidence
GEO, AEO, LLMO (LMFAO more like) or whatever bonkers acronym you’re being spun, has caused quite the stir over the last year or so. To the point it’s become ever so boring, and the time has come to move on from debating terminology and get back to work. At Whitworth, we call it AI Ready SEO, because that’s what it is.
Whitworth's proprietary five-stage SEO methodology (Research, Adapt, Refine, Execute, Report), designed to deliver organic search results quickly, efficiently, and safely, and to respond with agility to Google core updates, shifts in search intent, and AI search rollouts.
Whitworth's core consultancy service, delivering ROI-focused organic search strategy for businesses from fast fashion e-commerce to SaaS platforms.
Evidence
Whitworth is an SEO consultancy that leans on over 14 years of experience of delivering results for businesses across a wide range of sectors. From fast fashion e-commerce to niche SaaS platform, we know how to move the needle quickly and safely
Deep technical SEO audits combining specialist software with over a decade of manual auditing experience, delivered as a jargon-free roadmap.
Evidence
If you need a technical deep dive into your domain, then our SEO audits are the best in the business. We use state of the art software and over a decade of manual auditing experience to deliver a thorough roadmap without the jargon
Bespoke organic search strategies blending technical SEO, content strategy, and offsite activity, tailored to each domain and sector.
Evidence
No two organic strategies should be the same and as such, there is no one size fits all approach at Whitworth. We are experts at determining the perfect blend of technical SEO, content strategy and offsite your domain needs to dominate the SERPs
Bespoke SEO training courses for juniors, in-house teams, seasoned SEOs, and developers, delivered online or in person.
Evidence
Our SEO training courses are growing in popularity all the time due to the fact that they are utterly bespoke. Designed for juniors, in house teams or even seasoned SEOs or developers looking to refresh their SEO knowledge. Delivered online or in person, we have an SEO training course for every level of expertise
An SEO conference organised and powered by Whitworth, held at New Century Hall in Manchester, bringing together speakers and practitioners across digital PR, SEO, and UX.
Whitworth's founding philosophy and brand positioning: jargon-free, transparent, no-fluff SEO consultancy judged purely on return on investment from the organic channel.
We specialise in authentic SEO without the jargon. Just proper SEO consultancy, no fluff and purely focused on delivering return on investment from your organic channel