AIR SEO: AI Ready SEO - Kind of Like GEO, AEO & LLMO, But Better

AIR SEO comes as standard in every campaign. It’s an evolution of our process, not an upsell. You get a future-proof SEO strategy that targets traditional rankings and AI results without extra cost or gimmicks. We optimise for all search surfaces, utilising the latest AI in Search guidelines, from day one of any campaign.

Driving our campaigns is Whitworth’s RARER methodology, a no-nonsense approach laser-focused on ROI that has been driving results for several years. We pride ourselves on being ultra-reactive, rapidly adapting to Google algorithm changes and client needs. The result is agile, authentic AI-Ready SEO consulting that delivers tangible results fast.

We start with rock-solid technical SEO, content auditing and key UX fixes. Using sophisticated software and a tried-and-tested manual process developed over 15 years, we uncover and resolve site issues, improve speed and structure, and ensure that your website is easily crawlable and indexable. A strong technical foundation and user-friendly experience mean both Google and AI systems will find and favour your site, boosting rankings and ensuring traffic converts.

Our team also conducts intricate keyword research to map out your entire keyword universe, from high-volume head terms to granular long-tail queries. We specifically target People Also Asked questions and niche queries that your customers and AI assistants are asking. By clustering keywords into focused topics, we create content silos that tackle cannibalisation, aligning with search intent to rank for valuable long-tail and conversational queries. This comprehensive content strategy helps you dominate both broad and highly specific searches.

AIR SEO involves the use of cutting-edge tooling to bridge SEO with AI Search. We tap into Google’s fan-out queries to understand what AI-powered search results (like Google’s AI overviews) are looking for. We also track LLM prompts and answers related to your brand, essentially auditing what all the major AI chatbots know about you. These insights get baked into your organic strategy, so your content is primed to be cited or recommended by AI platforms and LLMs, as well as ranking in good old-fashioned search engines (where a huge proportion of your commercial searches and conversions still take place).

We follow Google’s E-E-A-T guidelines (Experience, Expertise, Authoritativeness, Trust) to the letter. Every recommendation is about building real authority and trust, from implementing advanced schema and author profiles to showcasing reviews and expertise. We never publish AI-generated fluff (we use AI for research, not to write your site’s content). Instead, our content is human-crafted to meet Google’s Helpful Content standards and resonate with your audience. With AIR SEO, you can confidently adhere to Google’s quality guidelines and Helpful Content criteria whilst engaging readers with genuine, high-value content.

Really, all these acronyms mean the same thing, but we don’t think it needs to be a separate channel (or budget). Our stance and the general consensus is that the fundamentals remain the same and it’s all just good SEO, this has been all but confirmed by Google themselves. There are of course some areas in which we have had to pivot, but a great brand, technical SEO health, pragmatic content strategy, sound UX and human led strategy and consultancy remain essential.

We don’t spend too much time debating these acronyms, but read on to can see the nuances of the terms currently.

A strategy designed to make content easily understood and surfaced only by generative AI tools like ChatGPT. Unlike traditional SEO, which prioritises ranking URLs through content quality and perceived authority, GEO focuses on optimising for clarity and structure so snippets can be referenced and featured in AI-generated responses. This approach primarily applies to LLMs.

A marketing strategy that focuses on optimising content to be directly featured in answer boxes, voice assistants and AI chatbots. The goal is to provide quick, concise answers to user questions without requiring them to click through to a website.

This approach optimises for visibility within AI generated summaries and answers. It focuses on semantic relevance, clear answers and conversational language rather than just keywords.

A comprehensive SEO strategy designed to rank your site across all surfaces. This covers technical SEO, content strategy, offsite SEO, UX and includes optimising for AI search (LLMs).

As you can see, many of these definitions are quite similar. The main takeaway is that they represent only a small subset of overall searches. AIR SEO ensures visibility across major search engines and LLMs, utilising all the data that these platforms and third parties provide to offer a truly comprehensive (and future proof) organic search campaign.