SEO Consultant, Manchester
With over 10 years of experience working with brands such as Halfords, Revolution Bars, Footasylum, Envirofone, Scenic and many more; your SEO will be in safe hands.
I am an experienced digital marketing expert with over a decade of experience of delivering excellence. Having worked at three agencies across the north-west, I have built a great reputation not only as an advanced SEO practitioner but also as a successful digital marketing speaker, trainer and consultant.
I also have a wealth of experience when it comes to devising and implementing digital marketing strategies, co-ordinating web builds and SEO migrations and also utilising paid search, CRO campaigns, and social media in order to deliver outstanding ROI.
Having completed work experience and internships at IPC Media and Sky Sports as a youngster and completing a degree in Journalism with a view to becoming a sports reporter, I quickly fell into SEO and content marketing after building my own websites. This journey has seen me develop these creative disciplines and fuse them with my technical prowess, becoming a versatile and rounded digital marketing expert in the process.
5 thoroughly enjoyable and rewarding years at Manchester agency, Banc, has allowed me to express myself creatively and technically and also taught me a great deal in terms of developing young talent, something I pride myself in greatly.
Despite considering myself to be an experienced and versatile SEO all-rounder, my particular areas of expertise are perfect migrations and effective cross-department liaison. This collaboration has been a huge aspect of my career to date, encouraging and facilitating the harmonious relationship between tech SEO, CRO/UX, content marketing and web development.
Deep & Intricate SEO Auditing
I have developed a trusted, intricate auditing process that identifies short, medium and long term priorities for my organic search strategies. Although this has inevitably been altered since mobile-first, my mix of classic disciplines such as keyword research and server log analysis and also improving UX using tools such as Lighthouse are still the bedrocks of any successful SEO campaign.
Detailed Reporting & Competitor Analysis
Reporting and attribution are also aspects of SEO that are particularly close to my heart. Effectively reporting organic traffic and ensuring it is being properly attributed is so often overlooked, leading many to understate their results. Detailed competitor analysis should also be a big part of this reporting in addition to monitoring your own efforts.
These are the principles that have led me to the current stage of my career but things of course change rapidly in this sector and the future of SEO looks very exciting indeed. Google’s new dynamic user agent, AI and the ever developing RankBrain algorithm continue to change and enhance the way users get their information from the search engines and as SEOs, the onus is on us to be at the forefront of this.
Google Analytics, Google Search Console, Google Tag Manager, Screaming Frog, DeepCrawl, Ahrefs, Sistrix, SEMRush, MajesticSEO, SiteBulb, Lighthouse, Google Ads, SuperMetrics
Joomla, Drupal, WordPress, Umbraco, SiteCore, Demandware, Magento, Craft
Technical SEO, Website Architecture, Web Server Log Analysis, Content Marketing, Digital PR, Search Conference Speaking and Presenting, SEO Training, Developer Liaison, Crawl & Index Management, Advanced Keyword Research, Big Data, Competitor Analysis, API Optimisation, Digital Transformation, UX.
SEO Talks, Presentations & Articles
Follow me on Twitter at @WhitworthSEO for more SEO insight (and other ramblings)