Authentic E-Commerce SEO for Serious Brands
Whitworth is not your average e-commerce SEO provider. We're a boutique consultancy built to do one thing exceptionally well, deliver meaningful SEO for e-commerce businesses that want more from organic search. More traffic, more sales and less reliance on paid ads - ultimately, better ROI from your marketing spend. We have proven experience in fast fashion, automotive and travel - but our RARER methodology powers brands from a range of e-commerce verticals. With more than 15 years of proven experience and our aforementioned methodology, we cut through the noise, providing practical and strategic e-commerce SEO services. No jargon, no fluff, just serious ROI.
Why E-Commerce Brands Choose Whitworth
Your business moves fast. Trends change overnight. Product lines shift weekly. Your SEO strategy should keep up or better yet, stay ahead. That’s where we come in.
We work closely with the UK’s best known e-commerce teams to solve the real SEO challenges e-commerce retailers face.
No More SEO Governance Issues
Internal conflicts between buying, trading, UX, content and marketing teams often stall SEO execution. We build governance frameworks facilitate collaboration.
End Stale & Static Data Sets
The e-commerce landscape evolves daily. We track your keyword universe continuously utilising real time data, leveraging proprietary technology and also using traditional sources. This keeps your brand on the front foot and allows you to stay ahead of the competition.
Rapid SEO Implementation
Missed Trends = Missed Revenue. The RARER methodology keep us agile and your site SEO ready for every growth opportunity.
Kill Keyword Cannibalisation
We separate intent between PDPs and PLPs, eliminate internal keyword competition ensuring every page does its job effectively and converts.
Boosted E-E-A-T & Brand Signals
We leverage your onsite reviews, amplify user advocacy and ensure brand signals are maximised, all aligning to Google’s evolving expectations.
The RARER Methodology: Refined E-Commerce SEO
Our custom built RARER framework is the backbone of our SEO consultancy. It’s designed specifically for fast-paced retail and e-commerce environments.
R – esearch
We create and maintain a detailed, ever-evolving keyword universe. Think seasonal terms, emerging trends, and real-time People Also Ask (PAA) data – all feeding into a live strategic roadmap.
A – dapt
Fashion moves fast. So do we. We pivot your SEO approach in response to search trends, internal changes, or unexpected cultural moments – all while preventing keyword cannibalisation.
R – efine
SEO roadmaps are reviewed and improved monthly. We streamline stakeholder communication and ensure all efforts remain aligned with business priorities.
E – xecute
From technical SEO fixes to content rollouts, we implement swiftly and precisely. Whether we’re embedded with your internal team or delivering consultancy-style support, we act like an extension of your brand.
R- eport
Forget vanity metrics. Our monthly reports focus on what matters: keyword performance, organic visibility, revenue, ROI. No fluff. Just clarity.
🔍 [Learn More About RARER] and how it’s built for real business growth.
Our E-Commerce SEO Clients Gain Much More Than Just An Audit
Choosing Whitworth means ditching generic SEO e-commerce services for a partnership that genuinely supports your goals.
Reduced PPC Dependency
More traffic from organic search means you spend less on Google Ads. Your marketing budget goes further.
Keyword Strategies That Actually Move
Our clients never stagnate. We evolve strategies monthly to stay ahead of consumer interest and market shifts.
Owning Seasonal Moments
We help you dominate key search periods: Black Friday, SS/24 and every trend drop in between.
PDPs & PLPs in Harmony
Stop cannibalising yourself. We separate and optimise by intent, delivering more visibility and better conversion across product pages.
SEO That Drives Results
Superior rankings and visibility across key terms
Increased non-brand traffic and revenue
Improved user journeys that convert
Clear attribution to ROI
Why We're Not Like SEO Agencies
We’re a consultancy , not a faceless e-commerce SEO agency pumping out templated audits.
Led by industry veteran Charlie Whitworth, our consultancy is built for transparency, honesty and results. No jargon, no inflated retainers, no unnecessary layers of client services. Just SEO that performs.
We embed with your team
We think like strategists
We deliver like specialists
[Book Your Discovery Call]
Still Wondering Why We're The Best E-Commerce SEOs In The Business?
We’re trusted by fashion brands who need a sharp, responsive partner, not a bloated agency. If you want to work with a team that understands fashion, e-commerce and the SEO industry inside out, we’re your people.
Reduce PPC costs
Drive organic revenue
Let’s get to work.
Book a Meeting with CharlieWhat's The Difference Between An SEO Consultancy and An SEO Agency?
Wondering what the difference is between our SEO consultancy model and that of more expensive SEO agencies? Check out our video explaining just that…
Speak To An SEO Consultant You Can Trust
Our advice is jargon free and fully transparent
Book a Call with Charlie
“I had the pleasure of working with Charlie Whitworth when he joined Missguided as Head of SEO. Charlie is a consummate SEO expert who quickly demonstrated a clear understanding of our needs and did not hesitate to dive into the work. His extensive knowledge and enthusiasm for SEO are evident, and he is thorough in his approach to every task. Charlie’s deep grasp of SEO, combined with his dedication to excellence, allows him to tackle challenges with precision. Future clients of Whitworth SEO are lucky to have Charlie as the lead person to work on their SEO needs.
I would welcome the opportunity to work with him again in the future.”
Ready To Boost Your Organic Channel?
If you would like to get in touch with Whitworth to discuss SEO consultancy, training or some auditing and strategy; then you can do so here.
You can drop us an e-mail at [email protected] or call us directly on 0161 706 1469
