Getting on Google’s Good Side – 5 Ways to Earn Category Links: James Hayward-Browne

When it comes to the future of search, James Hayward-Browne from Bottled Imagination nailed it. SEO isn’t dying, it’s levelling up. While AI and LLMs are shifting traffic, SEO and digital PR are now in prime position to win brand budget. His focus? Earned links to key category pages. From reactive PR to Federer endorsed product drops, it’s all about creating relevant, linkworthy stories that drive real results. If you’re not targeting category links with smart digital PR, you’re leaving budget on the table. Find out more in this video from HiveMCR ’25.