How Is AIR SEO Different to AEO, GEO or LLMO?

Quite simply, AIR SEO is an evolution of our existing organic search campaigns. think of it as a bolt-on to accelerate growth.

Built-In AI Search Optimisation

AIR SEO comes as standard in every campaign. It’s an evolution of our process, not an upsell. You get a future-proof SEO strategy that targets traditional rankings and AI results without extra cost or gimmicks. We optimise for all search surfaces, utilising the latest AI in Search guidelines, from day one of any campaign.

Proprietary RARER Methodology

Driving our campaigns is Whitworth’s RARER methodology, a no-nonsense approach laser-focused on ROI that has been driving results for several years. We pride ourselves on being ultra-reactive, rapidly adapting to Google algorithm changes and client needs. The result is agile, authentic AI-Ready SEO consulting that delivers tangible results fast.

Technical SEO & UX Excellence

We start with rock-solid technical SEO, content auditing and key UX fixes. Using sophisticated software and a tried-and-tested manual process developed over 15 years, we uncover and resolve site issues, improve speed and structure, and ensure that your website is easily crawlable and indexable. A strong technical foundation and user-friendly experience mean both Google and AI systems will find and favour your site, boosting rankings and ensuring traffic converts.

Authentic SEO With Baked In AI Readiness

Long Tail Keyword & Content Strategy

Our team also conducts intricate keyword research to map out your entire keyword universe, from high-volume head terms to granular long-tail queries. We specifically target People Also Asked questions and niche queries that your customers and AI assistants are asking. By clustering keywords into focused topics, we create content silos that tackle cannibalisation, aligning with search intent to rank for valuable long-tail and conversational queries. This comprehensive content strategy helps you dominate both broad and highly specific searches.

AI-Driven Insights & Prompt Tracking

AIR SEO involves the use of cutting-edge tooling to bridge SEO with AI Search. We tap into Google’s fan-out queries to understand what AI-powered search results (like Google’s AI overviews) are looking for. We also track LLM prompts and answers related to your brand, essentially auditing what all the major AI chatbots know about you. These insights get baked into your organic strategy, so your content is primed to be cited or recommended by AI platforms and LLMs, as well as ranking in good old-fashioned search engines (where a huge proportion of your commercial searches and conversions still take place).

E-E-A-T & Content Quality

We follow Google’s E-E-A-T guidelines (Experience, Expertise, Authoritativeness, Trust) to the letter. Every recommendation is about building real authority and trust, from implementing advanced schema and author profiles to showcasing reviews and expertise. We never publish AI-generated fluff (we use AI for research, not to write your site’s content). Instead, our content is human-crafted to meet Google’s Helpful Content standards and resonate with your audience. With AIR SEO, you can confidently adhere to Google’s quality guidelines and Helpful Content criteria whilst engaging readers with genuine, high-value content.

AI Tools & Human Oversight

We embrace the latest AI tools to supercharge data analysis and automation. Think rapid auditing, keyword clustering and trend spotting at scale. But crucially, every output is vetted by our team of SEO experts. Human oversight ensures that automation never compromises quality. You get the efficiency of AI-driven insights with the judgment of an experienced SEO consultant who knows your brand and customers. No corners cut, no jargon, just smarter execution.

Continuous Monitoring & Adaptation

Search is always evolving, and so are our AIR SEO campaigns. We continuously monitor your rankings, traffic and even how AI results are changing. Thanks to our RARER-driven agility, we respond swiftly to Google core updates, shifts in search intent and AI search rollouts. We keep your site safe from volatile algorithm shifts and actually turn updates into opportunities for growth. With ongoing reporting and AI-integrated SEO audits, you’ll always know exactly how your brand is performing, and what’s next on your SEO campaign agenda.

AI Ready SEO (AIR SEO) - FAQs

Does Google Penalise AI-Generated Content?

Google does not penalise content simply because it is AI-generated. What matters is whether the content is helpful, human-first, and high quality. Google’s guidelines focus on usefulness, not who (or what) wrote it.

But keep in mind:

• Thin, vague, or repetitive AI content won’t rank well
• Google’s quality signals (like from Panda and Helpful Content Updates) still apply
• Poorly generated content is unlikely to convert or support business goals

AI can assist, but quality still wins.

How Is AI Useful for SEO?

AI is useful for SEO because it automates repetitive tasks and supports content strategy. It’s a timesaver, not a silver bullet.

Here’s how SEO pros use AI effectively:

• Keyword clustering and topic ideation
• Meta tag generation and internal link suggestions
• Technical audits and performance analysis

By handling the grunt work, AI lets SEOs focus more on strategy, CRO, and aligning efforts with business outcomes.

Is There a Downside to Using AI for SEO?

Yes, relying too heavily on AI for SEO can backfire without human oversight.

Here are the risks:

• Generic or over-optimised content that fails to rank
• Potential guideline violations if AI churns out spammy text
• Loss of nuance. AI doesn’t fully understand your audience, tone or market

Used right, AI is a powerful assistant. But your SEO strategy should still be led by humans who know when something doesn’t feel quite right, or when AI chatbots are hallucinating as they often do.

Will SEO Survive AI?

Yes. SEO will absolutely survive AI, and it’s already adapting.

Organic search hasn’t stopped evolving since the 1990s and it’s changing again, albeit faster than ever. But AI is just the latest evolution, and we are totally here for those changes.

• Demand for SEO is at an all-time high
• AI is creating new opportunities and new challenges
• Human-led SEO is still essential for strategy and trust-building

SEO in 2030 won’t look like SEO in 2020, but it will still exist, still evolve, and still deliver results for those who move with it.

Is AI Going to Replace Google Search?

No, AI isn’t replacing Google Search any time soon. Google remains the most dominant platform for commercial, intent-driven searches.

AI tools and LLMs are being used for:

• Quick research
• Brainstorming
• Summarising topics
• Conversational queries and research

But when it’s time to buy, compare or convert, the majority of users still go to Google. Search engines deliver trust, relevance, and localised results that AI chatbots just can’t match — yet.

Are AI Overviews Killing SEO?

AI Overviews aren’t killing SEO, but they are changing how people search.

Here’s what we’re seeing:

• Quick, zero-click answers for simple queries
• AI summaries that sometimes skip trustworthy sources
• Low trust in hallucinated or inaccurate results (think “eating rocks” or “putting glue on a pizza”)

But:

• Complex, high-intent queries still drive organic clicks
• Quality content still ranks and converts

Strong SEO now means building content that adds depth, earns trust, and answers the questions AI can’t (or won’t) get right.

Can AI Optimise My Website?

AI can assist with website optimisation, but it can’t fully replace human input.

AI tools can help with tasks such as:

• Suggesting meta tags and headings
• Flagging technical issues in audits
• Recommending internal linking opportunities

However, true optimisation needs:

• Strategic thinking based on your goals
• A full and forensic crawl and manual technical SEO audit
• A deep understanding of user behaviour
• Business context that AI simply doesn’t have

We use AI as a co-pilot, not the driver of any AIR SEO campaigns.

AIR SEO vs GEO, LLMO & AEO

Really, all these acronyms mean the same thing. Our stance and the general consensus is that the fundamentals remain the same and it’s all just good SEO, this has been all but confirmed by Google themselves. There are of course some areas in which we have had to pivot, but a great brand, technical SEO health, pragmatic content strategy, sound UX and human led strategy and consultancy remain essential.

We don’t spend too much time debating these acronyms, but below you can see the nuances of the terms currently:

• GEO (Generative Engine Optimisation)

  A strategy designed to make content easily understood and surfaced only by generative AI tools like ChatGPT. Unlike traditional SEO, which prioritises ranking URLs through content quality and perceived authority, GEO focuses on optimising for clarity and structure so snippets can be referenced and featured in AI-generated responses. This approach primarily applies to LLMs.

• AEO (Answer Engine Optimisation)

  A marketing strategy that focuses on optimising content to be directly featured in answer boxes, voice assistants and AI chatbots. The goal is to provide quick, concise answers to user questions without requiring them to click through to a website.

• LLMO (Large Language Model Optimisation)

  This approach optimises for visibility within AI generated summaries and answers. It focuses on semantic relevance, clear answers and conversational language rather than just keywords.

• AIR SEO (AI Ready SEO)

  A comprehensive SEO strategy designed to rank your site across all surfaces. This covers technical SEO, content strategy, offsite SEO, UX and includes optimising for AI search (LLMs).

As you can see, many of these definitions are quite similar. The main takeaway is that they represent only a small subset of overall searches. AIR SEO ensures visibility across major search engines and LLMs, utilising all the data that these platforms and third parties provide to offer a truly comprehensive organic search campaign.