The Authentic SEO Consultant
With over 16 years of SEO experience under our belts, delivering ROI in a vast range of sectors, Whitworth is perfectly placed to deliver your SEO strategy. Based in Manchester but serving clients across the globe, providing authentic professional SEO consultancy you can trust is at the heart of our ethos.
Over 16 years of agency-side and in-house experience at major e-commerce brands
This has given me vast experience working across major sectors. From fast fashion and luxury travel, to SaaS and thriving local SEO campaigns.
I began my SEO career back in 2009, a time many consider the industry’s “golden age.” It was a simpler era, long before Page Experience updates or Core Web Vitals. But while the early days of quick wins were fun, the real challenge, and satisfaction, came with Google’s evolution.
My journey has taken me through leading SEO teams at agencies such as Banc Digital and TBBI and culminated in heading up the SEO department for fast-fashion giant Missguided before founding Whitworth SEO in 2022. This blend of agency and in-house experience provides a unique perspective on what truly drives results.
Navigating Google’s Algorithms
The last decade has seen a relentless series of updates as Google strives to clean up organic results and reward the best brands. We’ve navigated them all: from the early days of Penguin and Panda to the more recent and complex Helpful Content, Site Reputation Abuse, and the frequent Core Updates of 2024 and 2025.
Today, the landscape is more dynamic than ever. The debate around AI Overviews, AI Mode and LLMs is over; it’s now a reality. With this rolled out in the US in March 2025 and the UK in July 2025, and due to become default any time now, having a consultant at the cutting edge is no longer a “nice to have”, it’s a necessity.
That is where authentic and experienced SEO consultants can offer crucial guidance. Our new AIR SEO (AI Ready SEO) service is designed to ensure you thrive in this new era. It’s built on our proprietary RARER methodology, a framework that ensures we see results quickly, efficiently, and safely.
Having navigated every significant algorithmic shift since 2009, I have priceless experience to build your SEO campaign and strategy. Whether it’s a deep technical SEO audit, an advanced content strategy, E-E-A-T, Core Web Vitals or even advice on building authority, there aren’t many SEO consultants who can lean on such a wealth of experience.
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SEO Products & Services
In addition to authentic and trustworthy SEO consultancy, my experience as an SEO copywriter, content marketer, link builder, and as a technical strategist means I can assist with the more day-to-day aspects of your campaign.
If you need to freshen up your landing pages, assess your website’s structure, refine your internal linking or improve the efficiency of your structured data, Whitworth will have an effective solution.
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Return on SEO Investment
At the bedrock of the Whitworth ethos is return on investment. Having spent the majority of my career working for agencies, I know the value they can add, but my SEO consultancy model means there is no budget wasted on non-tangible activity such as account management or client services.
You get first-class consultancy, the required output, and hands-on assistance with implementation so we can start enjoying results as quickly as possible.
All of this culminates in a great ROI from your AI-Ready SEO investment and a partnership that will be enjoyed long into the future.
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Trusted SEO Process
I’m obviously not going to publish my tried-and-tested organic search process online, but you can get in touch any time for a no-obligation, informal chat about your SEO challenges.
However, you can trust that all the fundamental SEO foundations are covered. From the initial research phase and competitor analysis to ensuring your website’s markup is technically advanced and, of course, future-proof brand and authority building.
This is all complemented by a monthly report and a call or meeting in a format that suits you, to chat about performance and what’s next.
Once we are happy that your SEO strategy is gathering momentum, technical SEO is in a good place, and authority is increasing nicely, the time may then come to switch to my in-house or online SEO training sessions so you can empower your team to maintain performance.
Every website, sector, and vertical is different, which makes the bespoke and customisable nature of an SEO campaign with Whitworth the prudent choice for your business.
Book a MeetingWhat's The Difference Between An SEO Consultancy and An SEO Agency?
Wondering what the difference is between our SEO consultancy model and that of more expensive SEO agencies? Check out our video explaining just that…
Something we get asked a lot at Whitworth SEO is how our SEO consultancy model differs from the traditional SEO agency model.
In all honesty, it’s not all that different. We’re just looking to reduce the amount of money you spend on things such as account management, client services, calls, and meetings, and focus it on tangible SEO.
We lean on over 16 years of experience working at agencies across the northwest and beyond, and working across disciplines from technical SEO, content marketing, and digital PR, all so we can deliver serious ROI from your organic channel.
As such, we work with brands of all sizes, from Manchester startups all the way up to national and global brands, all using the RARER model to drive ROI from the organic channel.
So, if you’re concerned about your SEO performance, you’re just looking to start your SEO, and you want some free, impartial advice about the best strategy, get in touch.
Speak To An SEO Consultant You Can Trust
Our advice is jargon free and fully transparent
Book a Call with Charlie
We have been working with Charlie at Whitworth SEO for over a year now after discovering him during his talk at Brighton SEO. His depth of knowledge is clear from day one and he combines real expertise with a very approachable style. His SEO conference, HiveMCR, was a breath of fresh air in a world of grey boring conferences. He has taken the time to understand our business properly; Charlie is straightforward, reliable and genuinely enjoyable to work with.
Ben Simpson, Managing Director (MyWorkwear)
Ready To Boost Your Organic Channel?
If you would like to get in touch with Whitworth to discuss SEO consultancy, training or some auditing and strategy; then you can do so here.
You can drop us an e-mail at [email protected] or call us directly on 0161 706 1469
