AI Chat & Brand Visibility – A New SISTRIX Study: Steve Paine

AI’s changing the game, and Steve Paine from SISTRIX brought some incredible insights to HiveMCR directly from the toolbox. Brand mentions are overtaking links, and visibility in chatbots isn’t about being “the best”, it’s about being mentioned. Different models (ChatGPT, Gemini, DeepSeek) give different outputs, so if you’re not showing up, you’re falling behind. Watch your competitors, focus on brand visibility, and adapt fast, these were just some of the insight’s from Steve’s fascinating talk.