The State of Search Service Providers in 2025: Stephen Kenwright

Stephen Kenwright discusses the steady erosion of Google’s dominance in search across transactional, navigational, and informational queries. From the rise of TikTok, Reddit and Bing to the the future of AI Search, this talk was a big wake up call for brands and agencies still betting everything on Google. Packed with stats, impact and insights, The State of Search Service Providers in 2025 was a lesson in smarter, audience first search strategy.